CLIENTS Sony Pictures Entertainment | Universal McCann | IdentityMine
RESPONSIBILITIES User Experience | User Interface
OVERVIEW Sony Pictures Xbox Live App to showcases their featured movies, in both theaters & on Blu-ray/DVD.
APPROACH Taking elements from the classic Sony Pictures logo, I used patterns typically associated with film to subtly guide users through the experience. A neutral background was selected to let the content pop. A dark blue gradient was used for the tiles to give a rich feeling of cinema, rather then the typical cinema-red which distracted from the images. A dark opacity layer on the movie detail page immersed the viewer into the content.
